CV

Profile

As a freelance marketing professional with over a decade of marketing experience behind me. I thoroughly enjoy creating high quality and engaging marketing content that really delivers. I am well connected within the Media and Press Relations industries and can offer my clients a wide range of press outreach and backlink opportunities. I am able to create exciting marketing copy for companies using a wide range of languages. I am a skilled Photographer, Videographer and Creative Writer. I am very proficient with Microsoft Office, Adobe Creative Studios, Avid, FCP, WordPress softwares on PCs and Apple MAC computers. I have a great knowledge and understanding of Social Media platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, Snapchat, TikTok and Google+. I can create highly engaging organic posts that increase click through and page followers. I successfully use paid social advertising to enhance my clients visibility. I am also very confident using email marketing platforms like Mail Chip and Constant Contact to effectively deliver returns and create stand out mailers. I have a very good understanding of CRM, SEO, Keywords, Adwords – PPC, ROI, CPC and Google Analytics, which I use to increase my clients annual turn over and global reach.

Experience

The Lansdowne Club
Head of Marketing and Club Events: October 2021 – Present

The Lansdowne Club, Mayfair, is a Private Members Club in the heart of London. Offering fine dining, a friendly and lively social scene with 73 high-standard bedrooms for high net-worth individuals since 1935.

During my time at The Lansdowne Club, I have been responsible for all the Marketing (internal and external). The Club has seen an 80% increase in Membership application, and the Food and Beverage outlets have seen a 42% increase in spend and attendance. Sports and Bedrooms have seen the highest-ever intake of users, with the facilities regularly sold out. Events have experienced a healthy growth in attendance, leading to, most recently, the highest attendance of a Burns Night dinner at The Club in its history and, just before that, the most praised Winter Ball since before 2018.

My role has been to produce engaging content and educate the Members and Guests about the Club’s offerings. Watch for market trends and act accordingly. Create Paid and Organic marketing campaigns using social media and editorials. Entice sponsorship for events. Control and oversee budgets. Search out new suppliers that have an active reach. Produce quarterly social, sports, food and drink brochures and yearly lifestyle magazines. Produce written copy for events and promotional offers. Produce detailed monthly reports for the CEO and Club Council to track my targets. https://www.lansdowneclub.com

Claire-Estelle Marketing Ltd

Freelance Marketing, Communication and Content Creation Services: December 2019  – Present.

Client, Eliza Facialist September 2020 – Present
For Eliza Facialist (an established high-end cosmetic beauty business. Eliza Facialist offers clients the opportunity to reduce the signs of ageing and unwanted hair growth using high-end lasers and top quality products) I create all the social media content, from filming to writing. I also update the website with visual and written content. I provide monthly reports and share press feedback and recommendation with them. http://www.elizafacialist.com

Client, The Beehive Project June 2020 – Present
For The Beehive Project (a new business set up at the end of 2019. Offers local authorities the opportunity to rehouse young adults in care with them in there facilities) I offer full marketing support to The Beehive Project. I create, maintain and update the website and the social media channels. I create the Press Outreach and find Backlink Opportunities. I film and write all media used for blogs and case studies. I provide monthly reports and share press feedback and recommendation with them. http://www.thebeehiveproject.com

Client, TheYachtMarket January 2020 – April 2020
For TheYachtMarket (an online market place for selling boats and yachts) I offered clarity, guidance, and up to date google SEO information. I updated their brand messaging and tone to assist them in increasing their brands reach, and overall engagement. I created a full and comprehensive Marketing Planner, including Budgets, Goals, Deliverables, Content Plans, Mailer Content Plans and Keyword Plans. Because of the Global Pandemic (COVID-19) I also provided them with various spending options, and updated their messaging. This is to show sensitivity to customers affect by Coronavirus and reassure clients they are able to operate remotely. My extensive Marketing Planner has been in use for 4 weeks and I can see very encouraging results are all ready being achieved. 

Wimbledon Debenture Holders
Marketing and Communications Manager: May 2018 – December 2019

Wimbledon Debenture Holders, was set up in 2006 to create a safe market place for Debenture Holders to sell their Wimbledon Debenture tickets through.

I was a responsible for the doubling of global interest in the company, enabling WDH to increase their Debenture Holder Listings by 65%. I created all the press release content and successfully secured more than 70 articles in many of the main stream media and news publications. I was responsible for creating content that saw a continual 12% rise in Social Media followings and interactions across all the platforms. I designed and created the content for the companies email newsletters and email blast, from these emails we tracked a very healthy 84% open rate and 52% CTR with 18% purchasing tickets.

I was responsible for growing relationships with exclusive hotel chains and lifestyle agencies that offer hospitality packages which include Debenture tickets. I helped secure corporate clients that use WDH’s services to enable them to entertain their clients at Wimbledon. I was accountable for updating the website and the blogs pages, and continually checking the SEO to ensure we reached the widest audience. I created all the content for the digital and prints brochures for 2018 and 2019. I developed great links with 2 Adword agencies that look after the PPC and some paid Social Media. I am motivated by my work for WDH and all the achievements we made together.

Lockonego London – Redken/L’Oreal
Marketing and Communications Manager: May 2016 – April 2018.

Lockonego is a well established boutique salon operating for more than 12 years is now one of Redken’s flag ship salons in London. I helped Lockonego see a continual 6% rise in monthly turn over, a healthy rise in social media following, and a 38% increase in new clients that are rebooking. I also acquire media coverage in, Stella, Harpers Bizarre, Elle, Grazia, Marie Claire, GQ, Good house keeping, Evening Standard, Creative Head and more. I was an important in developing relationships with well established brands and encouraged ambassadorial roles with P&G Nice ’n’ Easy and Redken L’Oreal. I successfully designed and managed two seasonal marketing campaigns for Lockonego, which helped expand the companies reach and raised client sales.

The Black Whole Ltd
Head of Marketing: May 2013 – May 2016

The Black Whole Limited, which consists of The Black Boy Pub, The Black Rat Restaurant (Michelin Star), The Black Bottle Wine Bar and The Black Hole B&B. I was able to increased their net profits by 22% and secured articles in The Guardian, GQ Conde Nast, Stylist, The Times, The Telegraph, Hampshire Life, Michelin Guide Magazine, and Guest Guide. Landed Prime Television coverage on BBC 2 and Channel 4 as well as introducing them to Influencers and Bloggers that have 40K to 100K following.

Freelance Visual Film and TV Editor Offline and Online and Digital Content Producer
September 2005 – September 2012

Education

Solent University — 2:1 BA Media and Culture, 2001-2005

Marketing Skills

  • Content Creation, visual and written
  • Press and media relations
  • Website maintenance, updates and Copy Writing
  • AdWords: PPC, CPC, ROI, CRT, Digital Advertising
  • SEO, Google Analytics and Schema Mark-up
  • Social media content, Social media advertising
  • Budget Analysis/Control and Planning
  • Trend Predictions
  • E-Mail newsletters and e-blasts/external and internal
  • Brochure creation
  • Event Planning and Execution (P&Ls/POs)
  • B2B and B2C negotiations with account management
  • CRM, Reviewing and analysing marketing strategies
  • Place Backlinks in relevant digital blogs/press/websites
  • Assessing KPI’s to improve interest across the business
  • Creative writing/photographer/videographer/designer
  • Branding
  • Spending time with Clients/Client satisfaction research
  • Problem solving
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