CV

Profile

As a freelance marketing professional with over 11 marketing experience behind me. I thoroughly enjoy creating high quality and engaging marketing content that really delivers. I am well connected within the Media and Press Relations industries and can offer my clients a wide range of press outreach and backlink opportunities. I am able to create exciting marketing copy for companies using a wide range of languages. I am a skilled Photographer, Videographer and Creative Writer. I am very proficient with Microsoft Office, Adobe Creative Studios, Avid, FCP, WordPress softwares on PCs and Apple MAC computers. I have a great knowledge and understanding of Social Media platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, Snapchat, TikTok and Google+. I can create highly engaging organic posts that increase click through and page followers. I successfully use paid social advertising to enhance my clients visibility. I am also very confident using email marketing platforms like Mail Chip and Constant Contact to effectively deliver returns and create stand out mailers. I have a very good understanding of CRM, SEO, Keywords, Adwords – PPC, ROI, CPC and Google Analytics, which I use to increase my clients annual turn over and global reach.


Experience

Claire-Estelle Marketing

Freelance Marketing and Communication Services: December 2019  – Present.

Client, TheYachtMarket February 2020 – April 2020
For TheYachtMarket (an online market place for selling boats and yachts) I offered clarity, guidance, and up to date google SEO information. I updated their brand messaging and tone to assist them in increasing their brands reach, and overall engagement. I created a full and comprehensive Marketing Planner, including Budgets, Goals, Deliverables, Content Plans, Mailer Content Plans and Keyword Plans. Because of the Global Pandemic (COVID-19) I also provided them with various spending options, and updated their messaging. This is to show sensitivity to customers affect by Coronavirus and reassure clients they are able to operate remotely. My extensive Marketing Planner has been in use for 4 weeks and I can see very encouraging results are all ready being achieved. 

Client, Eric Robinson January 2020 – Present
For Eric Robinson (a firm of solicitors handling commercial and private law, servicing the South-East of England) I write creative and stimulating content for their website and Social Media pages. I also write and create content for their Newsletters and Mailers. I have provided them with updated messaging and tone so the brand engages with a wider audience. And I have assisted them with creating a Coronavirus message that has a sensitive tone to it, but is informative. I manage their Social Media Channels and monitor all performances and provide them with monthly reports. I regally offer updates based on competitor and industry research. I offer consultancy services to Eric Robinson for Google Ad Words and Paid Advertising, and I actively monitor Google and MailChip Analytics. I regally  provide them with reports for all my marketing contributions. 1.5 days a week for Eric Robinson.

Client, Collection Pot December 2020 – Present
For Collection Pot (a new business set up at the end of 2019. Offers groups and business the opportunity to collect for special occasions) I offer Press Outreach and Backlink Opportunities. I create the Press Releases for Collection Pot and I create their Press Pitches for articles and case studies. I provide monthly reports and share press feedback and recommendation with them. 1 day a month for Collection Pot.


Wimbledon Debenture Holders
Marketing and Communications Manager: May 2018 – December 2019

Wimbledon Debenture Holders, was set up in 2006 to create a safe market place for Debenture Holders to sell their Wimbledon Debenture tickets through.

I was a responsible for the doubling of global interest in the company, enabling WDH to increase their Debenture Holder Listings by 65%. I created all the press release content and successfully secured more than 70 articles in many of the main stream media and news publications. I was responsible for creating content that saw a continual 12% rise in Social Media followings and interactions across all the platforms. I designed and created the content for the companies email newsletters and email blast, from these emails we tracked a very healthy 84% open rate and 52% CTR with 18% purchasing tickets.

I was responsible for growing relationships with exclusive hotel chains and lifestyle agencies that offer hospitality packages which include Debenture tickets. I helped secure corporate clients that use WDH’s services to enable them to entertain their clients at Wimbledon. I was accountable for updating the website and the blogs pages, and continually checking the SEO to ensure we reached the widest audience. I created all the content for the digital and prints brochures for 2018 and 2019. I developed great links with 2 Adword agencies that look after the PPC and some paid Social Media. I am motivated by my work for WDH and all the achievements we made together.


Lockonego London
Marketing and Communications Manager: May 2016 – April 2018.

Lockonego; a well established boutique salon operating for more than 12 years is now one of Redkens flag ship salons in London. I helped Lockonego see a continual 6% rise in monthly turn over, a healthy rise in social media following, and a 38% increase in new clients that are rebooking. I also acquire media coverage in, Stella, Harpers Bizarre, Elle, Grazia, Marie Claire, GQ, Good house keeping, Evening Standard, Creative Head and more. I was an important in developing relationships with well established brands and encouraged ambassadorial roles with P&G Nice ’n’ Easy and Redken L’Oreal. I successfully designed and managed two seasonal marketing campaigns for Lockonego, which helped expand the companies reach and raised client sales.


The Black Whole Ltd
Head of Marketing: May 2013 – May 2016 (Freelance)

The Black Whole Limited, which consists of The Black Boy Pub, The Black Rat Restaurant (Michelin Star), The Black Bottle Wine Bar and The Black Hole B&B. I was able to increased their net profits by 22% and secured articles in The Guardian, GQ Conde Nast, Stylist, The Times, The Telegraph, Hampshire Life, Michelin Guide Magazine, and Guest Guide. Landed Prime Television coverage on BBC 2 and Channel 4 as well as introducing them to Influencers and Bloggers that have 40K to 100K following.

Freelance Visual Film and TV Editor Offline and Online and Digital Content Producer
September 2005 – September 2012


Education

Solent University — 2:1 BA Media and Culture, 2001-2005


 

Marketing Skills

  • Content Creation, visual and written
  • Press and media relations
  • Website maintenance, updates and Copy Writing
  • AdWords: PPC, CPC, ROI, CRT, Digital Advertising
  • SEO, Google Analytics and Schema Mark-up
  • Social media content, Social media advertising
  • Budget Analysis
  • Trend Predictions
  • E-Mail newsletters and e-blasts/external and internal
  • Brochure creation
  • B2B and B2C negotiations with account management
  • CRM, Reviewing and analysing marketing strategies
  • Place Backlinks in relevant digital blogs/press/websites
  • Assessing KPI’s to improve interest across the business
  • Creative writing/photographer/videographer/designer
  • Branding
  • Spending time with Clients/Client satisfaction research
  • Problem solving